Celebrating Summer with Dairy

This summer, the United Dairy Industry of Michigan (UDIM) set out to inspire families across the state to celebrate the season with dairy at the center of their favorite activities. From ice cream shop visits to farm events and new recipes at home, the Michigan Dairy Summer Bucket List gave consumers fun ways to make memories while connecting with local dairy.

To learn more about how the campaign came together and why it resonated with so many Michigan families, listen to the full interview with UDIM Brand and Consumer Engagement Specialist, Ariel Everitt: